“That Cider Guy” - Helping CPG Founders Win at Startup, Ops & Growth - Former Founder @ Rev Nat’s Cider - Political Dabbler - Bike Bus DJ 🎶🚲

I'm a beverage industry consultant and startup advisor with 20+ years of experience launching, scaling, and supporting early-stage brands—from kombucha to canned cocktails. I help founders at every stage—from pre-launch to high-growth operators—solve problems across fundraising, operations, production, and marketing.

In 2011, I founded Reverend Nat's Hard Cider in my basement and scaled it to international distribution and national recognition, raising $3.2M, $3M+ annual revenue, and earning dozens of media features (NPR, NYT, etc) and awards. We changed the conversation around cider in America.

After winding down the company in 2023, I ran for Portland City Council to bring pragmatic, small business leadership to public service. I earned the most donations in my race along with endorsements across the political spectrum including from The Oregonian and Portland Mercury, and built broad support across labor, business, and community organizations.

In between those two projects, I was a bus driver for TriMet, where I developed a deep love of service and appreciation for smart transportation planning.

Now I'm back where I belong—helping beverage entrepreneurs do magical things. Whether you're refining your pitch deck, expanding production, growing your brand, or trying to figure out how long to hold your product in a pasteurization bath, I’d love to help.